McDonald’s Testing Build-Your-Own Burger Program
By Allie Pino ’15 Responding to declining same-store sales, falling stock prices and a shrinking base of younger customers, McDonald’s, the world’s largest fast-food chain, will announce plans to vastly expand its “Create Your Taste” test platform. “Create Your Taste” lets customers skip the counter and head to an in-store tablet-like kiosk where they can customize everything about their burger, … Read More