Exploring Emma Chamberlain’s Journey

by Shannon Naas ‘26
Emma Frances Chamberlain is a 23 year old American influencer, YouTuber, model, podcaster and businesswoman. Chamberlain was just 16 when she first launched her YouTube channel. She started off by creating videos of relatable content of her regular teenage life, such as trips with her friends or getting her license. Being relatable and honest helped her build an audience of most teenage girls and young women. Chamberlain’s most popular videos tended to be collaborations with other social media stars, which led to the creation of “The Sister Squad” that took over the internet by storm.
Once the Covid pandemic began, Chamberlain increasingly began to divulge her personal struggles and focused on her own mental health and happiness. In 2020, she launched her podcast, Anything Goes. In a world full of people who seem to have something to say into a microphone and grapple for attention, Chamberlain manages to stand out the most by being relatable and genuine while balancing her signature take on specific topics such as mental health, personal growth, self-discovery, societal pressures, and how her chaotic life has shaped her as a person.
Due to today’s societal standards, it can be challenging when you constantly feel like you’re falling behind in life without any clear sense of direction. The podcast is directed for people who need a space for vulnerability and need aid with self-reflection which helps the audience navigate through struggles and gives a sense of direction. Her candid discussions come across as heartfelt conversations with a close friend rather than a formal lecture.
Personally, navigating through life’s uncertainties can feel overwhelming, especially with the constant pressure of wanting to have everything figured out. Chamberlain’s open discussions help with the feeling of being understood while also giving unique perspectives. The podcast is a blend of vulnerability, insight and inspiration that can help offer new perspectives on life triumphs.
As Anything Goes evolves, it continues to demonstrate Chamberlain’s overall growth as a person. Her ability to fearlessly dissect emotions while staying authentic has made her podcast an effective tool for self-discovery and self-reflection. Listeners can find the podcast on Spotify.