by Danielle Katz ’18
Macy’s launched a new modest clothing line this spring, bringing convenience and a sense of inclusivity to consumers who follow conservative dressing guidelines set by their religion. Developed by Lisa Vogl, a graduate of the Macy’s minority- and women-owned business development program, the new brand aims to offer more diversity into the world of fashion. The new clothing line is particularly geared toward Muslim women. New additions to the collection include colorful hijabs, long sleeves, and cardigans, which all feature up to date trends adapted to a conservative style.
As the first time a major retailer has released a clothing line focused on providing for religious, conservative consumers, it has proven to be about more than merely accepting another culture. With styles ranging from casual to business wear, Macy’s has shown the general public another vision of what it means to transform a sometimes alienating aspect of a religious culture into an inspiring gesture toward a minority population of consumers. This development should serve as a model for increasing accessibility for consumers of all backgrounds, as well as encouraging other stores to take on that same responsibility.